รายละเอียดรายวิชา

Definition and importance of M.I.C.E. industry, overview of M.I.C.E. industry in national and global levels, relationship among M.I.C.E., tourism and hospitality businesses, components of M.I.C.E. industry, stakeholders and value chain in M.I.C.E., Destination Management Company (DMC), Professional Conference Organizer (PCO), venue, M.I.C.E.  standards and the importance of obtaining standards in M.I.C.E. industry, current situation and global trends affecting M.I.C.E industry